Friday, January 18, 2013

Digital attribution

I have changed jobs and work at Omnicom Media Group now as a group consultant in the data science team. My project is to work on digital media attribution and the path to conversion. Basically we are trying to establish which events on the path make a user/cookie more likely to convert.

This is an interesting area where lots of new companies are trying to compete. Some big players include Google and Adobe.

Our Facebook presence: here