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Friday, October 05, 2012

Tags on top 100 UK sites

I took the top 100 UK web sites from Alexa and searched the homepage for web analytics tags. For nine websites I could not find any JS files or named tags, or the site returned an error.

I found that 23% use Doubleclick, 44% use Google Analytics, 9% use Nielsen, 5% use Omniture, 9% use Comscore. Tagman is only used by 1 site. Five sites have 3 tags altogether:

http://cnet.com
http://dailymail.co.uk
http://independent.co.uk
http://orange.co.uk
http://telegraph.co.uk

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