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Thursday, July 12, 2012

Lloyds TSB's targeted outdoor ads

Lloyds TSB is running an outdoor campaign saying things like 'Platform 1, a good place to check your banking' (when on a train station). However their media buyers put them in the wrong place. I was on platform 18 when I read the one about platform 1. I was on Upper Richmond Road, when the ad said Tooting High Street. Silly, misplaced targeting.