Joe Konrath has decided to self-publish rather than accept a 500k advance. He explains that he would get 70% rather than 14.9%. He also explains that pricing books cheaper, will get him higher e-sales. In the table below I have calculated that with these figures he only needs to sell 43% of what the publisher expects to sell to make the same money.
http://jakonrath.blogspot.com/2011/03/ebooks-and-self-publishing-dialog.html
| Price | Royalty % | Sales | Royalty |
| w/ publisher | $9.99 | 14.9% | 335,906 | $500,000.00 |
| self pub | $4.99 | 70.0% | 143,143 | $500,000.00 |
| % | 50% | 470% | 43% |
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