Tuesday, July 27, 2010

Email broadcast checklist

Here is a checklist of what to ask before you send out an email campaign
  • Are your target counts right?
  • Do you have text and HTML version?
  • Are your pictures uploaded?
  • Do you have mirror and unsubscribe links?
  • Do you have the right ratio of copy and pictures?
  • Do you avoid spam keywords?
  • Is tracking set up?
  • Have you got an auto-reply for the reply-to address?
  • Is personalisation set up?
  • Have you taken steps not to be blacklisted?