Monday, January 18, 2010

Information regarding Ocado deliveries from 18th January - bad comms

Ocado are usually good at customer communications. But this one really confused me. The subject states that it's about changes form 18th Jan, but this only gets mentioned in paragraph 4 where they say that I won't get a free newspaper anymore on some rubbish green pretext - which they lay out in paragraphs 1 to 3. Come on Ocado, you can do better than that.

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Dear Mr Nachbar,

As an efficient and environmentally friendly way of getting groceries from field to kitchen table, it's fair to say we're way out in front. Perhaps it's no big surprise: after all, it's something we've been working on since our very first delivery back in 2002.

But "being green" isn't just the latest marketing buzzword to us. It's at the very heart of what makes us Ocado, and no-one else. Like painstakingly paring down the weight of our van to enable us to deliver to more people using the same amount of fuel. Or completely overhauling our ordering system to reduce our food waste (at just 0.3% of total sales, we've got good reason to believe that we're industry leaders - and we're not finished yet). Or even becoming the first UK supermarket to actively collect and remake its own grocery bags.

These are some of the ways we've become more efficient, but there's still more to do. As founder members of the 10:10 campaign, we've pledged to reduce our carbon footprint by 10% this year. Making our grocery bags even more environmentally friendly will help us get there. So, too, will our trials of an innovative low-emission electric delivery van.

On a separate note, we've also been talking to our friends at The Times, and we've made a joint decision to stop including a free newspaper with Ocado deliveries from 18th January 2010. We're looking at continuing our partnership in other ways, however; and, to begin with, we're offering you a free seven-day trial of the electronic version of The Times.

To sign up for your free seven-day trial, simply follow this link to The Times' website and enter the code TIMES_TRIAL2.

Here's to the start of another green year at Ocado!

Jon Rudoe

Jon Rudoe
On behalf of the Ocado team

The only way to shop for groceries.

Voted favourite online supermarket in Which? magazine 2009 reader survey

Online Retailer of the Year 2005, 2007 & 2009, The Grocer Gold Awards.

Green Retailer of the Year 2009, The Grocer Gold Awards.
These prestigious awards recognise our efforts to deliver a more convenient,more sustainable alternative to supermarket shopping.

Large Retailer of the Year 2008, Online Green Awards.
We won this award in recognition of our revolutionary green approach to selling groceries

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1 comment:

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