Wednesday, December 23, 2009

On demand players

BBC has just released figures showing Top Gear being top of the iplayer list. However, Google Insight reveals that while the iplayer has been the leading on demand service over 2008, it has been surpassed by ITV player and 4oD this year (in terms of search). 4oD has actually been around the longest.

Monday, December 21, 2009

RATM vs McElderry follow up

Google Insight was right and RATM did win first spot of the charts. My caution last time proved wrong, the dip from last time now actually disappeared because the trend was up even more.

Rage Against the Machine

Wednesday, December 16, 2009

RATM vs McElderry

If you are interested to see who will win the war of the charts, Google Insight gives you some idea. Note that this only goes up to the 12th, RATM seems to have peaked and McElderry might actually win.

Thursday, December 10, 2009

web trends

I have trended some of the buzz words around the internet and new technologies in Google Insight. For about 3 to 4 years web 2.0 or 3.0 was the prevalent topic. However more recently social media and networks (social networks have always been there) are replacing this debate. It’s not so much about the capabilities but about the user interaction. AR is the latest upcomer which will grow big next year (Google is cautious about the forecast here).

Friday, December 04, 2009

Unique visitors

Unique visitors is usually seen as key metric in web analytics. Visitors are tracked via a cookie or a IP number. The IP number method is seen as less reliable as some providers allow users to change their IP number. The safer cookie method has flaws as well because
·         People can turn cookies off or delete them
·         People can access the same website with different devices (home, work, mobile)
·         People can use RSS feeds to access content
I think the second point becomes more important now because with the rise of smart phones most people have 2 devices being able to access the internet. So next time you see unique visitors going up as yourself if that's really the case.
PS: There is another point why an increase in uniques is not significant, the increasing internet audience, this is why reach is actually a better measure.

Thursday, December 03, 2009

Amex and Tesco

There has been recent news that Amex wants to follow the Tesco Clubcard (dunnhumby) model and start selling aggregated data to whoever is willing to pay for it. Amex' global customer base of 90m makes Clubcard's 14m look small. However, it will be quite a challenge to filter out data or a segmentation which will appeal to all retailers and consumer goods companies. Amex has a very biased customer base, which is good for targeting (which I understand is not part of this because Amex customers never opted in) but not so good for market research. It would be great if Amex could go a step further and create a journey segmentation which would show how customers shop certain categories. I think it will take years for them to data mine their (90m times hundreds of transactions) database.

Wednesday, December 02, 2009

Fwd: Delivery Status Notification (Delay)

I emailed my own Google wave account and received this error message. So does that mean wavers cannot communicate with others?

---------- Forwarded message ----------
From: Mail Delivery Subsystem <>
Date: 2009/12/2
Subject: Delivery Status Notification (Delay)

This is an automatically generated Delivery Status Notification



Delivery to the following recipient has been delayed:

Message will be retried for 2 more day(s)

Technical details of temporary failure:
Probe failed: Too many resources/connections in use for:

----- Original message -----

MIME-Version: 1.0
Received: by with SMTP id y8mr913742faj.69.1259680916995; Tue,
       01 Dec 2009 07:21:56 -0800 (PST)
Date: Tue, 1 Dec 2009 15:21:56 +0000
Message-ID: <>
Subject: test
From: Dirk Nachbar <>
Content-Type: multipart/alternative; boundary=0015174c3c1c9680e20479ac513e