Tuesday, November 17, 2009

pay for news content?

LONDON - The latest survey of consumers' attitudes to paying for online content shows that 48% of people in the UK would pay for news online and on mobile devices.

Boston Consulting Group surveyed 5,000 people in the UK, the US, Australia, France, Germany, Italy, Norway and Finland via Research Now's online research service.
The figure is markedly higher than a previous survey by PaidContent UK, in which just 5% of readers said they would pay to continue reading when asked "What would you do if your favourite news site began charging?".
The BCG survey asked "How much per month are you willing to pay to get online news on your PC or mobile?", including zero as one option in the multiple choice answer.
This is a really interesting difference since almost no-one will pay for what they get for free now, whereas half would pay given payment options. Given various payment options, respondents are less likely to chose no payment.

No comments: