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Wednesday, May 06, 2009

Less than a tenth of a percent of delivered spam is clicked on

















MTA Delivery

82,700,000

21,100,000

10,100,000

User Site Visits

10,522

3,827

2,721

 

0.01%

0.02%

0.03%

 

Kanich et al of Berkeley and UCSD in ‘Spamalytics: An Empirical Analysis of Spam Marketing Conversion’ have run a trial to calculate the spam conversion rates for three bogus campaigns. I have recalculated the rates based on emails actually delivered.

http://www-cse.ucsd.edu/~savage/papers/CCS08Conversion.pdf

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