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Monday, May 26, 2008

Segments

Many semi-marketers speak of young professionals and I always ask myself what are the other segments then. If you have three dimensions - age, household size and affluence (which is correlated with education) - then you can find 36 segments. Now young professionals can cover four of those segments - rich, middle income young singles and couples. That is 1 out of 9, so not really such a big segment.

1 comment:

Anonymous said...

They might be only 9 out of 36 but they are the most "valuable" in terms of disposable income and tendency to spend.