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Monday, March 03, 2008

From BOGOF to TFTPOO

According to MarketingWeek the Buy One Get One Free could be prohibited by the EU, because of the word free.

An Institute of Sales Promotions note adds that: "This does not stop any existing promotional mechanics. It simply means that the word free cannot be used in relation to them. For example, it would appear that 'buy one get one free' will not be acceptable, but the mechanic will remain perfectly legal and will have to be described as something like 'Two for the price of one'."

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