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Sunday, August 26, 2007

Marketing meeting

Greek fire

I flew to Greece yesterday, with Boy "Chamaleon" George on board, only to find myself in a Athens smelling of burned trees. The extent of the fires is truly mindblowing and looking at it from the skies makes you understand that the consequences of this disaster will take a long time to overcome. There are obviously not only environmental consequences but political and judicial as well, with the hunt of the arsonists in procedure. I bet the Greek elections next month will be postponed.

Tuesday, August 07, 2007

Rutherford tb

Paul Rutherford died yesterday at the age of 67. He was one of the foremost free improvising trombonists. Although not my personal favourite I did like to listen to his music. He will be greatly missed by the quickly ageing improv community.

Friday, August 03, 2007

Two new marketing papers

Kirthi Kalyanam, Sharad Borle, Peter Boatwright in Deconstructing Each Item’s Category Contribution analyse the impact of assortment on the category. Bigger brands basically benefit from more choice, or more SKUs.

Raj Echambadi, James D. Hess in Mean-Centering Does Not Alleviate Collinearity Problems in Moderated Multiple Regression Models show exactly that, basically that mean-centering the variables doesn't change anything.