Sunday, April 01, 2007

Web 2.0 and advertising

Web 2.0 - the user-friendly, interactive new generatuon of web content - is driving the growth in web advertising. Jason makes some simple projections and names five reasons for recent growth in web advertising:

a) there are more advertisers online today.
b) it's getting easier to spend money online
c) Google Adsense/Adwords (a huge part of part B above)
d) Yahoo, MSN, AOL, and Google reaching scale, which in turn allows major advertisers to reach comparable audience sizes to TV
e) audiences shifting from TV, radio, and magazines to the Internet.
A recent article in the FT stated that web advertising has overtaken advert revenue in newspapers and is chasing TV revenue.

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