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Wednesday, April 18, 2007

Reframing the Embodied Consumer as Cyborg

Giesler and Venkatesh have published a paper called Reframing the Embodied Consumer as Cyborg. A Posthumanist Epistemology of Consumption.

They develop

three posthumanist systems on the rise and of interest in the marketplace matrix: (1) cyborg consumers (2) brand systems and (3) protest systems.

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